Iconic singer Lionel Richie has joined the league of celebrities who has launched their own scent, from Paris Hilton to Kim Kardashian to Mariah Carey the list goes on and on.
The hello hitmaker ironically named it after one of his hit songs Hello, the newly launched fragrance is been described by many as “sensual” with “rich amber and musk”.
Lionel said “The scent for HIM has rich amber and musk with an awakening burst of bergamot and grapefruit”.
“There are many similarities between songwriting and fragrance creation – the notes have to work together to tell a story. Creative people are curious. I learned so much in this process of creating my fragrance.”